above is the existing logo for OUSA, and the new one that I created... after a lengthy design process with a selection panel it was put to a vote from students...the inspiration was for the new logo to be modern, relaxed, and a little 'funky'. As other designer's will know, you are never quite happy with the end result...you always feel you could do better, but at the end of the day you need to move on to bigger and more important issues. I think that it is only once people become familiar with and accustomed to a new logo that it truly becomes branded.For example a red tick was... just a red tick, until Nike got a hold of it and the public did the rest.
Thursday, March 8, 2007
logo for website
above is the existing logo for OUSA, and the new one that I created... after a lengthy design process with a selection panel it was put to a vote from students...the inspiration was for the new logo to be modern, relaxed, and a little 'funky'. As other designer's will know, you are never quite happy with the end result...you always feel you could do better, but at the end of the day you need to move on to bigger and more important issues. I think that it is only once people become familiar with and accustomed to a new logo that it truly becomes branded.For example a red tick was... just a red tick, until Nike got a hold of it and the public did the rest.
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