Dont Make me Think

Started reading Steve's book on usability - a very comfortable style of writing, and quite enjoyable for a unit text...makes a nice change.

For mine, the conclusion to the first chapter is, "...the main reason why it's important not to make people think is that most people are going to spend far less time looking at the pages we design than we'd like to think." (Krug.2006)pp19.

and after chapter 2, my new designers mantra is, "If your audience is going to act like your designing billboards, then design great billboards." (Krug.2006)pp.29.

I think this book is going to be invaluable...